Work

Invicta

We love our city.

We care it so much that in our research and development time we created Invicta. Notorious by it’s port wine, puzzling medieval streets and from it’s modern architecture, Porto remains as a strong mingle of past and future experiences. This is the essence under Invicta.
 
Invicta is an immersive visual intersection between callygraphy and videomapping. Where this two worlds interact to showcase a city recognized by its history yet bursting with young inovators and energetic entrepreneurs. Invicta incites Porto citizens and its visitors to engage in a celebration of urban creativity. For this endeavor we had the benefit of working with Xesta Studio (Hugo Moura), an impressive caligrapher based also in Porto.
 
Invicta aims to be devised in four different places throughout the city, displaying all the diversity that epitomizes the city of Porto.

CREATIVE TEAM


Lyft Creative Studio, Xesta Studio, Álvaro Martino

January
2016

Video Mapping, Calligraphy


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